Reinvigorating skincare for every lifestyle

The Buttah Skin brand has been providing beauty products for years but in a time when the competitive environment is more crowded than ever, Buttah was at risk of being left behind. With a confusing and dull site experience, users found it challenging to find the right product, understand product benefits and there was no way for consumers to purchase online.

Buttah asked us to make their products relevant for a younger and older audience. We knew nowadays, people prefer to do their own research and take beauty and health into their own hands, but we also were aware oftentimes laziness cuts that short.

We repositioned Buttah as a guide and trusted partner and energized their brand with a facelift across their digital platforms. The much needed redesign and optimization provided users with a simple path to everyday wellness and drove young customers to purchase.

the concept

The ‘Your Holiday Special’ digital campaign was centered around playfulness and a lighthearted attitude. Buttah Skin products are full of goodness that gives people the confidence to do awesome things. We elevated the emotional and physical benefits without going deep into the scientific claims. We brought it to life via Email and Instagram, with short spots featuring expressive bursts of energy and color.

Function

We built the email format around a modular and user-centric approach that made finding the right product an intuitive and informative process. The homepage was category driven with large tiles that differentiated the user type. Users knew what areas to start their searches (ex. women's or men's products) and used the email segmentation to determine which products would be best to highlight to who.

Form

We used a vivid color palette and lively photography across the digital campaign that instantly evoked the vibrancy of the Buttah brand. Bold type, simplified packaging, and saturated colors all helped users seamlessly navigate between product categories.

The redesign improved and clarified the tools needed to buy and save. The structure of the navigation was simplified to match consumer language to help visitors begin their journey to conversion.

We educated users about which products would be best for their skin type with relevant article content and an infographic approach, empowering them to choose Buttah as their beauty product provider. The redesigned experience shows users, from browsing to buying, how Buttah helps you thrive and feel like your best self.